"Underdog" - A Modern Definition
“Someone who proactively engages with the world to overcome personal disadvantage(s), leverages unique experiences, innate talents, learned proficiencies, and their authentic story to transform themselves into a Credible Contender.”
THE MARKET FOR UNDERDOGS
Tap into a robust market of underdog advocates by mastering the three elements underdogs need to compete like a Credible Contender.
Authentic Story
Start by crafting a compelling story - one that empowers you personally and inspires others to support your goals.
Intentional Relationships
Develop & enjoy the high-quality relationships you choose, instead of accepting the ones holding you back.
Differentiated Performance
Leverage your unique underdog capabilities to stand out and contend for outsized opportunities.
*So, what is a Credible Contender?
A Credible Contender is the result of what happens when you learn to harness personal adversity to transform your disadvantage into a set of competitive advantages.
From a practical perspective, every underdog must engage in a personal evolution, navigate the underdog curve, and learn how to craft a compelling story, build intentional relationships, and execute with differentiated performance.
When we implement these 9 essential elements they transform us from being underestimated to becoming undeniable.
Only then are we prepared to compete for (and win) the best opportunities available in life - and importantly- on our own terms!
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